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The purple crescent Moon was changed to brick red and desert sand, and was banished to the pants.
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When the Howling Coyote was introduced, so was a new shoulder patch and secondary logo. Still, the team hasn’t completely retired the look, and can still be seen every so often at home games. There was nothing wrong with the Howling Coyote, but both the logo and jerseys were remarkably bland when compared with their predecessors. And the Coyotes shunned the Kachinas and went to an unimaginative red and white color palette.
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The Phoenix Suns dumped the still-iconic “fireball” jerseys that were worn during the Charles Barkley years and went to a safer, more subdued look that was used throughout the Steve Nash era (though the Suns have definitely bounced back since then).
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The Arizona Diamondbacks switched to Sedona Red in 2006 and ditched the original colors of purple, black, teal, and copper, which became legendary after the team’s 2001 World Series championship.
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The brick red and desert sand-colored Coyote was a departure from the team’s original logo and color scheme, and it was widely considered to be a “safe” choice, and the rebrands by three of the Valley’s sports teams after the turn of the millennium were strikingly similar. The “Howling Coyote” edition of the Arizona Coyotes’ logo. Unlike some other imaginative alternate logos like the Calgary Flames’ flaming horse uniforms or the Dallas Stars’ “mooterus,” it was still readily apparent that this logo and jersey belonged to the Phoenix Coyotes, and was unique enough to become the primary logo on the team’s Reverse Retro jerseys in the 2020-21 season. Set against a deep green backdrop bordered by a desert landscape (including the crescent Moon rising over it all), this logo (and jersey) was a wild design. Needless to say, we wouldn’t complain if the team brought back the Moon at center ice, too! The Peyote Coyoteīuilding on the wonderful weirdness of the original logo combination, the Coyotes introduced an alternate logo and uniform for the 1998-99 season, featuring a close-up of the Coyote’s head as the primary crest. The aesthetics of the logo were also underrated, as the Moon filled the entire center-ice faceoff circle.
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At center ice, most teams generally use their primary logo, or some variant thereof, so Phoenix’s design stood out when watching games on TV or at the rink. The logo was absolutely striking in the arena. The crescent Moon without the Phoenix Coyotes wordmark was also the team’s center-ice logo during the early years in Arizona, and can be seen clearly on any highlight from any home game from the ’90s. The Phoenix Coyotes’ original 1996-97 shoulder patch. Goals for Kids was the team’s charity at the time of the relocation and was a carryover from the Winnipeg days.Īs far as the logo goes, the simple yet evocative image was the perfect complement to Phoenix’s creative primary crest. The original shoulder patches in 1996-97 consisted of the Moon in the waning crescent phase against the backdrop of a desert sky, with “Phoenix Coyotes” and “Goals for Kids” overlaid on top of the image on the right and left shoulders, respectively. Thus, the Kachina was born, and it has been instantly recognizable as a symbol of the Coyotes franchise ever since. In the 1990s, though, teams were pushing the boundaries and moving quickly away from what was previously considered “traditional.” Colors like teal and purple were front and center, and new teams like the Anaheim Mighty Ducks, San Jose Sharks, and Coyotes were trying to make names for themselves. In the Original Six era, the Coyotes would have been laughed off the ice if they came out wearing the Kachinas. Heavily influenced by Arizona’s rich Native American history and culture, the logo was different from everything that came before it. The one and only original Kachina Coyote logo.